Alex Pour
Product designer
Over 10 years experience leading design initiatives that bridge user needs and business strategy. Experienced in defining product direction, aligning stakeholders and driving measurable outcomes through data-informed, human centred design.
A few of the companies I’ve been lucky enough to work with:
Finding a repeatable growth model
I was hired by Runa back when they were a gift card company.
Tasked with finding predictable new growth, this is a case study of how we developed a new product that not only allowed us to capture more of the market with predictable growth model, but also moved us in the direction of the company’s new mission, to help businesses send value to the people they care about.
Building a scalable design system
While working at the ASX, I had the opportunity to build their design system from the ground up. Focussing on creating a lean, scalable and accessible design system that reinforced their recent rebrand.
Case study coming soon…
A fair alternative to payday loans
I joined Salary Finance as we were expanding beyond borrowing solutions and building a holistic financial wellbeing platform. Our main goal was to solve meaningful financial challenges for employees and bring new users into our ecosystem.
This case study covers how we designed Advance - a fair alternative to payday loans that helped employees handle unexpected expenses without entering debt, increased adoption across our product suite, and strengthened our position with employers.
Enabling Government-Backed Savings Through Payroll
This is a case study of how we partnered with HMRC to integrate their Help to Save scheme into our payroll-linked platform, making savings accessible, automatic, and frictionless for employees, while helping the government reach more people and strengthening our own value proposition.
Simplifying loans
With the launch of our largest client approaching, we needed to reduce loan-related inbound enquiries without compromising the borrower experience. The existing Loan Dashboard was unclear and often prompted customers to contact support for basic information.
This case study covers how I redesigned the dashboard to make loan information instantly understandable, increase self-service, and enable the business to scale through a major client rollout.
Case study coming soon